---
title: "Headlines that work"
course: "WRIT 110 · Write for the web"
unit: "Structure that people can scan"
lesson: 5 of 16
source: https://open.maestrocollege.edu/write-for-the-web/headlines-that-work
publisher: Maestro College
---

# Headlines that work

Lesson 5 of 16 in **Write for the web** (WRIT 110), unit "Structure that people can scan". An open lesson from Maestro College.

## What the learner will be able to do
- Write a headline that tells the reader clearly what they will get.
- Compare clear, clever and clickbait headlines, and explain the risks of clickbait.
- Write three versions of a headline and choose the best one for the reader.

## Teaching notes
Have the learner write headlines for the same article for a web page, an email subject and a social post. Explain that clear usually beats clever, especially in search results and inboxes.

## Course boundaries
Teach by rewriting short examples and giving specific, kind feedback focused on the reader. Use invented organizations unless the learner shares their own content. Keep SEO advice general and honest: no promises of rankings and no tricks to game search engines.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 5 complete: Headlines that work."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Headings, lists and short paragraphs" (lesson 6 of 16), and give the learner its link: https://open.maestrocollege.edu/write-for-the-web/headings-lists-and-short-paragraphs.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: Challenge: rescue a web page
Next lesson: Headings, lists and short paragraphs