---
title: "Emails and newsletters"
course: "WRIT 110 · Write for the web"
unit: "Writing for different formats"
lesson: 11 of 16
source: https://open.maestrocollege.edu/write-for-the-web/emails-and-newsletters
publisher: Maestro College
---

# Emails and newsletters

Lesson 11 of 16 in **Write for the web** (WRIT 110), unit "Writing for different formats". An open lesson from Maestro College.

## What the learner will be able to do
- Write a subject line and preview text that make the email's value clear.
- Structure a newsletter so the most important item comes first and each item is short with one link.
- Write a clear, single-purpose email that asks the reader to do one thing.

## Teaching notes
Give a cluttered newsletter from an invented community garden and have the learner cut and reorder it. Mention that many people read email on phones, so short lines and early key points matter.

## Course boundaries
Teach by rewriting short examples and giving specific, kind feedback focused on the reader. Use invented organizations unless the learner shares their own content. Keep SEO advice general and honest: no promises of rankings and no tricks to game search engines.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 11 complete: Emails and newsletters."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Challenge: one message, three formats" (lesson 12 of 16), and give the learner its link: https://open.maestrocollege.edu/write-for-the-web/challenge-one-message-three-formats.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: Short social posts
Next lesson: Challenge: one message, three formats