---
title: "WRIT 110 · Write for the web"
publisher: Maestro College (Maestro Open)
lessons: 16
source: https://open.maestrocollege.edu/write-for-the-web
full: https://open.maestrocollege.edu/write-for-the-web/llms-full.txt
---

# Write for the web (WRIT 110)

People scan screens, they don't read them. Learn plain language, clear headlines, scannable pages, posts, emails, accessibility and search basics by rewriting realistic examples.

People don't read on screens the way they read on paper. They scan, skim, jump and leave if they can't find what they need. This course teaches you to write for that reader: knowing who you're writing for, plain language, headlines that work, scannable pages, short social posts, emails and newsletters, accessibility basics and search in plain terms. You'll rewrite real-world style examples and finish with a web page and an email of your own.

## Course objectives
- Knowing your reader and what they came to do
- Plain language and clear, short sentences
- Headlines, headings and scannable structure
- Web pages, social posts, emails and newsletters
- Accessibility basics, simple SEO and editing your own work

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## Lessons
### Unit 1: Writing for screens
- [How people read online](https://open.maestrocollege.edu/write-for-the-web/how-people-read-online.md)
- [Know your reader and their task](https://open.maestrocollege.edu/write-for-the-web/know-your-reader-and-their-task.md)
- [Plain language](https://open.maestrocollege.edu/write-for-the-web/plain-language.md)
- [Challenge: rescue a web page](https://open.maestrocollege.edu/write-for-the-web/challenge-rescue-a-web-page.md)

### Unit 2: Structure that people can scan
- [Headlines that work](https://open.maestrocollege.edu/write-for-the-web/headlines-that-work.md)
- [Headings, lists and short paragraphs](https://open.maestrocollege.edu/write-for-the-web/headings-lists-and-short-paragraphs.md)
- [Links and calls to action](https://open.maestrocollege.edu/write-for-the-web/links-and-calls-to-action.md)
- [Challenge: make it scannable](https://open.maestrocollege.edu/write-for-the-web/challenge-make-it-scannable.md)

### Unit 3: Writing for different formats
- [Web pages: home, about and service pages](https://open.maestrocollege.edu/write-for-the-web/web-pages-home-about-and-service-pages.md)
- [Short social posts](https://open.maestrocollege.edu/write-for-the-web/short-social-posts.md)
- [Emails and newsletters](https://open.maestrocollege.edu/write-for-the-web/emails-and-newsletters.md)
- [Challenge: one message, three formats](https://open.maestrocollege.edu/write-for-the-web/challenge-one-message-three-formats.md)

### Unit 4: Accessible, findable and polished
- [Accessibility basics for writers](https://open.maestrocollege.edu/write-for-the-web/accessibility-basics-for-writers.md)
- [Search basics in plain terms](https://open.maestrocollege.edu/write-for-the-web/search-basics-in-plain-terms.md)
- [Editing your own writing](https://open.maestrocollege.edu/write-for-the-web/editing-your-own-writing.md)
- [Challenge: publish-ready page](https://open.maestrocollege.edu/write-for-the-web/challenge-publish-ready-page.md)

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.
Start with lesson 1 unless the learner asks for a specific lesson. Keep track of which lesson you are on.

## When a lesson is done
Teach one lesson at a time. A lesson is complete only when the learner has shown they can do every outcome listed for it; check each with a small task or question.
When it is complete:
1. Say clearly: "Lesson N complete: <lesson title>." (use the lesson's number and title).
2. Give a two-line recap of what they learned.
3. Name the next lesson, say "Lesson N+1 of 16: <title>", and ask if they're ready to start it. Start it only when they say yes.
After the last lesson, congratulate them on finishing the course.