---
title: "Launch roadmap and evidence-led pitch"
course: "ENTR 242 · Start your own business"
unit: "Next-stage startup plan"
lesson: 41 of 43
source: https://open.maestrocollege.edu/start-your-own-business/launch-roadmap-and-evidence-led-pitch
publisher: Maestro College
---

# Launch roadmap and evidence-led pitch

Lesson 41 of 43 in **Start your own business** (ENTR 242), unit "Next-stage startup plan". An open lesson from Maestro College.

## What the learner will be able to do
- Create a 90-day launch roadmap whose milestones are each gated by an evidence pass bar, and include key operations (customer support, quality checks on AI output, and who does what) as milestones.
- Create the outline of a short evidence-led startup pitch (problem, evidence, solution, market, business model, traction, the ask and use of funds, open risks) that cites a test result for each claim.

## Teaching notes
Scenario: ListingLift, a gen-AI Etsy listing writer that pivoted to vintage resellers and raised its price from $12 to $15 a month, has 40 paying users, 80% three-month retention, a $35 CAC through reseller YouTube channels, an estimated $160 LTV and $8,000 of founder savings. Learners build its 90-day roadmap toward 150 paying users.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 41 complete: Launch roadmap and evidence-led pitch."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Challenge: investor pitch and Q&A" (lesson 42 of 43), and give the learner its link: https://open.maestrocollege.edu/start-your-own-business/challenge-investor-pitch-and-q-a.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: Legal structure and IP basics
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