---
title: "Calling an opportunity verdict"
course: "ENTR 242 · Start your own business"
unit: "Finding problems worth solving"
lesson: 9 of 43
source: https://open.maestrocollege.edu/start-your-own-business/calling-an-opportunity-verdict
publisher: Maestro College
---

# Calling an opportunity verdict

Lesson 9 of 43 in **Start your own business** (ENTR 242), unit "Finding problems worth solving". An open lesson from Maestro College.

## What the learner will be able to do
- Compare discovery evidence with the hypotheses' pass bars and issue a go, no-go or keep-exploring verdict.
- Support the verdict with at least three pieces of behavior-based evidence and name the biggest open question for the next stage.

## Teaching notes
Scenario: SwitchPrep, a gen-AI interview-prep coach idea for adults switching careers. The tutor gives an affinity map showing most switchers cram alone the night before, few have paid for coaching, and several already use free AI chatbots.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 9 complete: Calling an opportunity verdict."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Reading a Business Model Canvas" (lesson 10 of 43), and give the learner its link: https://open.maestrocollege.edu/start-your-own-business/reading-a-business-model-canvas.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: Affinity mapping discovery evidence
Next lesson: Reading a Business Model Canvas