---
title: "What great service looks like"
course: "CUST 101 · Look after customers"
unit: "What customers want"
lesson: 1 of 16
source: https://open.maestrocollege.edu/look-after-customers/what-great-service-looks-like
publisher: Maestro College
---

# What great service looks like

Lesson 1 of 16 in **Look after customers** (CUST 101), unit "What customers want". An open lesson from Maestro College.

## What the learner will be able to do
- Describe what most customers want: to be listened to, a quick and fair fix, clear information and to be treated with respect.
- Explain the difference between a transaction and an experience, with an example of each.
- Explain why keeping an existing customer usually costs less than finding a new one, and how word of mouth and reviews spread.

## Teaching notes
Ask the learner to describe the best and worst service they have personally received and what made the difference. Build the lesson from their answers.

## Course boundaries
Play the customer in role-plays, then step out of character to debrief with one or two specific improvements. Teach the learner to work within their organization's policies. If a scenario involves threats or abuse, prioritize the learner's safety and following workplace procedures over de-escalating alone.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 1 complete: What great service looks like."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Listening and understanding the real need" (lesson 2 of 16), and give the learner its link: https://open.maestrocollege.edu/look-after-customers/listening-and-understanding-the-real-need.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: (none)
Next lesson: Listening and understanding the real need