---
title: "Users, buyers, and the job to be done"
course: "MGMT 101 · Lead a team"
unit: "Problems and value"
lesson: 4 of 36
source: https://open.maestrocollege.edu/lead-a-team/users-buyers-and-the-job-to-be-done
publisher: Maestro College
---

# Users, buyers, and the job to be done

Lesson 4 of 36 in **Lead a team** (MGMT 101), unit "Problems and value". An open lesson from Maestro College.

## What the learner will be able to do
- Identify user, buyer, and influencer roles in a selected scenario.
- Distinguish between product-focused statements and user-centered job to be done statements
- Write a clear job to be done statement from the user’s perspective.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 4 complete: Users, buyers, and the job to be done."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Challenge: problems worth solving" (lesson 5 of 36), and give the learner its link: https://open.maestrocollege.edu/lead-a-team/challenge-problems-worth-solving.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: Who gets value and who pays for it
Next lesson: Challenge: problems worth solving