---
title: "Channel-specific content"
course: "MKTG 120 · Grow an audience online"
unit: "Building an integrated campaign"
lesson: 19 of 41
source: https://open.maestrocollege.edu/grow-an-audience-online/channel-specific-content
publisher: Maestro College
---

# Channel-specific content

Lesson 19 of 41 in **Grow an audience online** (MKTG 120), unit "Building an integrated campaign". An open lesson from Maestro College.

## What the learner will be able to do
- Adapt the same campaign message across channels by changing format, visual expectations, and copy constraints.
- Apply consistency checks to original learner copy across channel assets.
- Revise channel content for accessibility, inclusivity, and message clarity.

## Teaching notes
Apply consistency and accessibility checks to the learner’s original copy before polishing it. Avoid introducing another renamed consistency tool; include format and visual adaptation, not only wording changes.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 19 complete: Channel-specific content."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Digital advertising copy" (lesson 20 of 41), and give the learner its link: https://open.maestrocollege.edu/grow-an-audience-online/digital-advertising-copy.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: PESO content strategy
Next lesson: Digital advertising copy