---
title: "Capstone step 6: present the recommendation"
course: "MKTG 120 · Grow an audience online"
unit: "Digital marketing strategy capstone"
lesson: 41 of 41
source: https://open.maestrocollege.edu/grow-an-audience-online/capstone-step-6-present-the-recommendation
publisher: Maestro College
---

# Capstone step 6: present the recommendation

Lesson 41 of 41 in **Grow an audience online** (MKTG 120), unit "Digital marketing strategy capstone". An open lesson from Maestro College.

## What the learner will be able to do
- Present a concise marketing recommendation connecting the business situation, objective, audience, strategy, actions, and KPIs.
- Support recommendations with relevant evidence while distinguishing established facts, assumptions, and uncertainties.
- Communicate implementation priorities, resource considerations, and measures of success in a clear, professional format.

## Teaching notes
Keep the business selected in Step 1 as the context. Help the learner synthesize work completed in Steps 1–5 into a clear final recommendation that includes Step 5’s evidence-based decision to continue, revise, scale, or stop activities and the supporting performance evidence or illustrative data. Do not introduce new material, frameworks, metrics, or strategy options.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 41 complete: Capstone step 6: present the recommendation."
2. Give a two-line recap of what they learned.
3. This is the last lesson. Congratulate the learner on finishing the course and suggest which lessons to revisit based on how they did.

Previous lesson: Capstone step 5: evaluate and adjust
Next lesson: (none)