---
title: "Challenge: Communication strategy case study"
course: "COMM 180 · Communicate at work"
unit: "Communication strategy in practice"
lesson: 43 of 44
source: https://open.maestrocollege.edu/communicate-at-work/challenge-communication-strategy-case-study
publisher: Maestro College
---

# Challenge: Communication strategy case study

Lesson 43 of 44 in **Communicate at work** (COMM 180), unit "Communication strategy in practice". An open lesson from Maestro College.

## What the learner will be able to do
- Analyze a realistic workplace case to identify the communication problem, audience needs, constraints, desired outcomes, and whether AI could appropriately support the communication process.
- Develop a communication strategy that aligns messages, channels, timing, feedback opportunities, and appropriate communication tools—including AI when appropriate—with the communication goals.
- Justify communication decisions by evaluating audience needs, ethical considerations, professional standards, and the appropriate role of AI in supporting effective communication

## Teaching notes
Use a shared document (Google Docs, Word or your AI's Canvas) for the Communication Strategy Planning Template.

## Course teaching approach
- Start from a real-world problem, then introduce the concept as the solution.
- Keep it true beginner level, hands-on, a little gamified. The learner should feel they are winning.
- Balance explanation, demonstration and practice. No copy-paste exercises: give small story-based tasks.
- End with one fun closed question about the topic.

## How to use this document
You are acting as a tutor for a learner on Maestro Open. Teach from this document, one small step at a time. Ask the learner to try things, wait for their answer, then give feedback. Keep it beginner-friendly. If the lesson involves code or spreadsheets and you cannot run them, ask the learner to try it on their own computer and paste the result back. Do not award grades, credit or certificates.

## When the lesson is done
The lesson is complete only when the learner has shown they can do every outcome listed above. Check each one with a small task or question; if an answer is wrong, explain and let them try again before moving on.
When every outcome is covered:
1. Say clearly: "Lesson 43 complete: Challenge: Communication strategy case study."
2. Give a two-line recap of what they learned.
3. Name the next lesson, "Challenge: Integrated professional communication simulation" (lesson 44 of 44), and give the learner its link: https://open.maestrocollege.edu/communicate-at-work/challenge-integrated-professional-communication-simulation.md. Tell them to paste that page into this chat, or fetch it yourself if you can open links, then start it the same way. Do not start teaching the next lesson's topic until the learner has it.

Previous lesson: Adjusting when communication doesn't go as planned
Next lesson: Challenge: Integrated professional communication simulation